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Photography Fascination About Doors and Windows

There is something about doors and windows. Doors and windows tell us so much about the streets, about history, about culture and they are everywhere. Doors and windows are big, small, plain, colorful, old, new, modern, antique, they come in all shapes and forms. Sometimes you will find open doors and windows, sometimes closed, with or without people, and even some times the door or the window are gone, but you know where they were suppose to be.

Doors and windows beg us to be opened. You are supposed to open doors and walk through them. You are supposed to open windows and let the breeze come through. Doors and windows are intriguing and fascinating.

Doors and Windows are there and they are full of patterns, textures and designs. They call us to be photographed. They come in a variety of shapes, sizes and materials. Some are huge and some are intimidating, some are small and just there. Some doors and windows are famous and some are also art forms. These and more certainly bring the fascination of capturing images of doors and windows.

Capturing an image of a door or a window might seem like an easy task. What can be so difficult about it, they are flat, so nothing to worry about ‘Depth of Field’. They do not move, so nothing to worry about ‘Shutter Speed’. But wait, doors and windows too have their challenges.

Most of the times doors and windows try to avoid the sun, they are patiently waiting under awnings, doorways, trees… oh, shadows. Sun might be hitting them, so there is reflection, that you might not like or that you might want to take advantage of. Doors and windows in the shade tend to have a cool, low, blue tone light, so sometimes the use of warming filters come into place.

As with most photographs, early morning and late afternoon is the best time to shoot doors and windows, not only due to the warmth of the light but also because porches, awnings, doorways, are out of the light path and no shadows are present. Side lighting is also interesting it will enhance the texture of the door or the window as well as its details.

The use of the tripod is usually required to capture the details of doors and windows, since you will be shooting in medium to slow shutter speed. Usually natural light is adequate but if you are not using a tripod then you might need a flash to fill in.

When you find a door or a window that you want to capture. First thing is to remember your first impression, think about it and review it. What was it that caught your attention? The color of the door or window, the overall scene, the wall surrounding it, to door or window itself, the doorknob, the texture, or the window drapes. What ever it was, make sure you capture that detail, without it the image might lose its magic.

Another important point to focus on is to move in close enough to remove all distractions and isolate your main focal point, the one that caught your attention. Watch the lightings and keep the back of your camera parallel to the door or window to keep everything sharp and in focus, maximizing the depth of field as well.

If what caught your attention was the texture, rusting, peeling paint, the carvings, then move in closer and consider using a macro lens, you really want to capture as much detail as possible. Side lighting can accentuate those details, use the shadows to add depth to the texture, capture an image in two dimensions.

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Web Site Marketing Strategy – Using Articles to Increase Web Site Traffic

Web Site Marketing Strategy: Using Articles to Increase Web Site Traffic Having well-written articles circulating in cyberspace is one of the best marketing strategies you can use to increase your web site traffic. E-zines and article submission sites are the latest way to increase traffic to your site. Search engines are “hungry” for informative articles about products and services that are available on the internet.

Search engines are ranking quality articles high on their search pages. The search engines send their crawlers out looking for articles that have just the right amount of keywords in them. Keywords are words that are searched for on the internet. If your article is well written, contains a good combination of keywords versus content, if may be ranked well on the search pages.

Your article on the first page of an internet search engine increases your chance of getting clicks. If your article is interesting enough and has good quality material, the potential customer can be encouraged to click through a one way link to your web site. You know that more traffic to your site increases your chances of making a sale, and one way links are great for increasing your search engine ranking.

Article submission sites are being used more and more as a primary source for information, because they generally contain lots of quality articles, news bulletins, and reviews of products or books.

Other web sites may borrow your article if they feel it is beneficial to their site. Since that site has to include your hyperlink, viewers to that site may well end up at yours. Just think, you are letting someone else do your marketing work for you. Writing short articles about your product or service is an easy and effective way to increase web site traffic. What a fantastic web site marketing strategy!

 

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Online News

When you want to find out about events coming up in your area, the weather, sports, politics, business, or any other area of interest, you should look for Online news that can keep you posted about this kind of thing. When you want to know about things going on in your area that you can enjoy with your friends and your family members, I think that you should go to the web site of a local entertainment publication and see if you can find the news you want to find on their calendar of events.

If you are curious for news about the weather, just head to a page that focuses on weather news and punch in your zip code; if you do that, you should get all the info you need to find out about what the weather is going to do over the coming days and weeks in next to no time at all. If you have an event coming up or you are offering a new service, or something like that, you should post some Online news of your own so that the people who would be interested in your event, products, or services can find out more about it and take advantage of what you are offering.

If you need to know about Online news in regards to politics, then you should check out the web sites of some of the major world news networks so that you can find out what is going on in your country and internationally in terms of politics. There are lots of different sources of this type of info available to people like you, so I think that you should make sure to check out a few different ones before you decide on the source of news that you are going to visit consistently to keep informed about politics and world news. Once you find a good source of Online news, I think that you should refer it to your friends and family members who are interested in the same things that you are so that they can enjoy a good source of news as well. If you just take a second to shoot them an email to their in boxes, you can let them know about some of the great sources of Online news in no time flat.

 

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Best Travel Tips for First Time Travelers

Traveling opens up your mind to the outer world. The more one travels, more experience one gains and wiser he becomes. However, all this is applicable when one has already traveled quite a bit. Traveling for the first time is definitely a jittery experience for the traveler. There are innumerable things that need to be considered for undertaking a trip and making it successful.

Mentioned below find some extremely useful travel tips for first time travelers so that the trip remains memorable and hassle-free:

Packing

• Keeping travel documents in place – Ensure that you have your passport in place with more than 6 months of validity in place. Arrange for a suitable visa or permit if needed. Book discount business class flights for traveling comfortably and saving money at the same time.

• Pack less – Clothes, shoes, cosmetics should be packed as less as possible. Baggage allowance is restricted. Why pay more money for carrying things you would probably not need? However, make sure to carry good amounts of undergarments as you might not always get a chance of washing them always. Carry band-aids, Imodium and Aspirin.

• Chargers and memory cards – Your electronic devices like mobile, iPad, the tab and even the camera will need charging. Bring respective chargers. Also carry extra memory cards for the camera as you might need it.

• Currency – If you are traveling in your own country, there is no need for currency change. But in case of an international trip, keep some exchanged currency handy.

During travel and transit

• Reach airport early – Airports might not be the best places to hangout, but it is good to be early than being late. Don’t panic during security checks – you are not carrying a bomb with you. Try and have a good meal before the flight as airport prices are exorbitant.

• Relax on the flight – With discount business class seat, relax on the flight. Get an earplug or an eye mask if you want to catch up on some sleep. To remain entertained bring an iPod, a novel, a pack of cards or anything that interests you.

• Setting time as per destination time zone – If the distance is a long one, chances of jet lag are high. Setting time as per destination time zone will help you in getting sleep at the right time so that you feel less jet lagged.

• Cooperate with border officials – This is important. Answer all asked questions truthfully. But do not go overboard with volunteering. Less is more in this regard.

On reaching the destination

• Be polite and courteous – On reaching the new destination, it is always good to be polite and courteous to people you meet. If language is a barrier, ask in signs. Most of the people will help you.

• Avail local transportation while traveling – Hiring a car will not give you the real sense of the place. To get the actual flavor, avail local transportation. With this, you can save money as well as experience the place from close quarters. You can also interact with the commoners via the journey.

• Keep money and valuables in a safe place – At the first place, it is recommended not to carry any kinds of valuables on the trip. However, you will carry some cash for sure. Keep it hidden in some safe place or even better carry it with you. Just don’t keep on checking that to draw public attention.

• Enjoy local foods, drinks and culture – Now that you are on a vacation, you will not get everything like home. Try various kinds of local foods and drinks. Try food stalls that sell authentic and fresh local food. Such foods are fresh and cheaper when compared to foods in big restaurants.

These are some very basic tips for first time travelers. Once you gain the confidence after first time traveling, things will become simpler for you in future!

 

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What a Professional Web Designer Should do for You

Once upon a time, a business could choose not to have a web site. They reasoned that they did not need a professional web site; they could do just fine without one. Then, one of their competitors decided to get a web site and a buzz was created. Not to be outdone, another competitor decided to follow suite. Then another and then another. Pretty soon customers were asking the business if they had a web site. Finally, they realized that they needed a website in order to keep up with their competitors. And so, the Internet exploded. These days, everyone has a web site. From large corporations to small businesses; families to individuals, everyone is on the Web. A friend of mine even created one for his infant child.

This article is created to speak to the few remaining businesses that have yet to tackle the Internet beast. You want to have a web presence, but it seems a daunting task. “Where do I start?” you say. “What issues will I need to address so that I make the most of my new web site?” you continue. This brief article will cover some of the areas of the webdesign process to pay particular attention to. We have designed many web sites for clients that had no idea where to start. We firmly believe that client education is a vital part of the overall success of the web project. Most professional web design companies have published some guidelines that will help potential clients answer some of their questions. It is with that in mind that we have written this article.

Why do you want a web site?

Will your web site be for personal use (just show some photographs to your family members, for example)? Will it be to advertise a business service? Will it be an informational web site, simply to pass on knowledge to the visitor? Will it be used to sell a product? Is it important that you show up #1 in Search Engines?

These are vital questions with which to begin. The answers you come up with will determine the direction in which the overall design should go.

Do you have a business logo?

If you have been in business, you may already have a logo or a trademark that your customers recognize. If that is the case, do you have the original graphic that can be emailed? It will be important to use that on your web site.

If you do not have a logo or anything by which your customers currently know you, do you have any ideas about what you might like, a sketch, a doodle or something similar? Whatever the case, usually a professional web design company can design a professional logo for you or reuse your current one.

Do you have particular colors that you want to use?

Not all colors work well on the Internet. Generally, selecting a few colors is the best path to take. Your web designer can help you select quality colors that will come together in a design that you will be proud to show off.

Have you seen web sites that you like?

Providing an example (or examples) of a site that you like is a good way to help your web designer understand the look you are after. A professional webdesign company will usually get this type of feedback from their clients. Then they will have a feel for their “taste” and can use that as a pattern for their site.

Do you have a web site domain name?

This is the actual address of the web site. It is what you will rattle off when someone asks you, “Do you have a web site?” If you do not have one registered already, your web designer can take care of that for you. Some web design companies may charge a yearly fee for this service, anywhere from $10 to $50. However, some web design companies offer this service at no charge. Make sure to ask your web design company about this upfront so that there is no confusion.

Do you know how many web pages you want for your site?

Almost all web sites have a Home page, a Contact Us page and a Links page. However, after that, you have to determine what you want features to emphasize about your business. Is it important that visitors know some history about your company? If so, you will need an “About Us” page. Do you have categories of product that you want to feature on your web site? If so, each category will have its own page. Do you want visitors to be able to fill out an order form when they are ready to buy something? If that is the case, you will need an “Order Form” page.

Your web designer will ask you about this facet of your web site, but it is good to think about this on your own before you take that step. As a rule, the more pages a web site has, the higher the cost. So choose a web design company that you are comfortable with and don’t let them talk you into more pages than you really need.

Do you have graphics and photographs to use on your site?

If you have pictures to use on your site, are they in a high-quality digital format? As a rule, a scanned photograph will not look good on your website. The best pictures are ones taken with a digital camera. These can be used on the web site and formatted so that they have a professional look.

Many web design companies are able to take pictures for you. Usually, this service is an additional charge, so make sure you discuss this option.

Will you maintain the web site yourself?

If so, do you have an understanding of the Code Languages used to create your web site. Some of these languages may include:

 

  • PHP
  • HTML
  • XML
  • SWF

 

If you are comfortable with these languages, your web design company can probably setup the web site to allow you to maintain it yourself. However, most companies will not support sites in which the client has made changes to the original code. Make sure to discuss this during your initial consultation.

Some companies will create Content Management Systems (CMS). These allow their clients to update the website without having to touch the original code. With a custom CMS, if you can create a document in a Word Processing program, you can change your website content. This means you do not have to learn any programming languages and, at the same time, you do not have to call your web design company every time you want to update your site. Of course, the company you choose should always be available to assist if you get stuck. They should also be willing to e-mail you a link to show a demonstration of their custom CMS.

Hopefully, this article has given you some good guidance to follow on the path to your new web site. With some advanced preparation, you will tackle the Internet beast with no problem. The web design company you choose should be willing to supply you with a list of satisfied clients. Take the time to review the list. Contact the clients listed and ask them for their opinions of the company. This will give you some good information to help you make a good decision.

 

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Authenticity In Influencer Marketing

When we say “Authenticity“, it is the quality of being authentic or genuine. They say, authenticity is not always considered as part of a marketing strategy, (Really?) But it should be! There are some marketers who believe in paying for influence and there are also some who opt for a more genuine exchange of ideas. One of the most important elements of a successful influencer marketing campaign is aligning with the right influencers who match a brand’s persona. The process works even better if a brand is working with someone who genuinely believes in what they are promoting.

Today, Marketers are on the frontline and battling for attention, approval, praise from millennials, and we would not forget about the “Sales”. The demographic of teenage and young adult consumers do not only have the power to effectively influence other but they have $200 million in annual spending power, yes right, it is much powerful isn’t it? Brands that will successfully capture the greatest market share in their industry are those that understand what their consumer’s need is to make a purchase decision and then, execute on it.

Authenticity continues to rule as the factor behind a successful campaign from the endless quest for brands to create engaging content with influencers. Authenticity has become the most arbitrary and lucrative word among brands, influencers, and marketers over these past few years.

Millennials are one of the largest and most influential demographic cohorts, they hold authenticity above content. There’s 43% of millennials rank authenticity over content when consuming news, they first have to trust a company or news site before they will consider the product. They can quickly spot those fake and insincere content and will be ignored by many consumers.

Why is “Authenticity” important to be part of marketing strategy? Marketers wanted to make sure their story, product stick. Authenticity in Influencer Marketing is like spreading the news about your friend in the whole campus when you are still in college or lower years, the only difference is, what you are doing way back then is spreading the wrong news, in influencer marketing you are spreading the genuine news. As an influencer, your aim is to be that trustworthy storyteller, to gain sales and positive feedbacks from the consumers.

Building trust is a time-consuming process, but if it is done right, it can result in the ultimate achievement: having gained an advocate for your brand. When the brand fits seamlessly into the influencer’s lifestyle, the influencer is more likely to immediately establish an affinity to your brand, absorbs the nature of the brand which results in leading to an authentic connection. And when the influencer’s audience sees the authentic relationship, they know that the marketer is not simply paying the influencer simply for the sake of promoting your product, but the marketer and the influencer work together to create a meaningful connection that brings together the brand as well as the community you both care about.

 

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Some Of The Basics You Need To Know About Boating Shoes

You have undoubtedly heard of boat shoes before, but do you really know what they are and where they come from? Many shoe companies often call them deck shoes or topsiders. The design of boat shoes probably originated with Native Americans. They used to wear moccasins that were made of a water-resistant form of leather, low profile, and lacing on the sides to keep them snug to the foot. In modern times, they originated as a shoe for use when boating. These shoes were made to keep you from slipping on the wet boat deck. The leather top part of the shoe was treated with oils to keep the water out and the soles were made of a non-skidding rubber. The low profile of the shoe was so that you could take it on and off easily like a slipper or loafer. This made it easier to get on and off the boat quickly.

Eventually, boat shoes became popular and fashionable to wear off the yacht deck. They found their way into fashion as a shoe to wear somewhere between formal and casual shoes. The word boat gave them a very sporty connotation and the look made them a stylish addition to any wardrobe. You will see that many people wear boat shoes without socks, and some even come with sock pads inside to make them more comfortable for bare feet. They can be worn with socks, but it is just more popular and stylish to wear them without.

So when do you wear boat shoes? Often times men find it hard to decide when it is okay to wear boat shoes and when it is okay to wear loafers. Most stylists will tell you that loafers are to be worn with the business casual outfits in your closet. You can wear them with jeans and a button down shirt for a proper look. Boat shoes, on the other hand, are more for sports looks. They should be worn with things like golf shoes, shorts, and even polo shirts. In essence, they should be worn with dressier sports wear. The only time of year it is really not okay to wear boat shoes is in the winter.

Because of their roots of originally being made for use on wet ship decks, they are very tough shoes. Even the toughest of shoes, though, need some maintenance. To keep your shoes looking good and lasting, you should regularly put oil for leather on them. The oil will help them maintain their ability to withstand the moisture that they were originally made to withstand. You should regularly remove the insoles and spray them with a shoe cleaner so that they do not grow fungus. If the sole begins to wear, make sure you have it repaired as soon as possible. This will help you prevent slips on the wet deck of the ship.

When you get ready to buy boat shoes, there are some things you should be looking for. For instance, they should have a solid sole that feels durable and that will help prevent slipping. The issue of slipping is not just for working on the deck of the ship, but also just in day to day life. They should also fit your foot well and be comfortable, but just make sure you try them on before you buy them. It is impossible to know how good a shoe will feel or fit without putting it on your foot.

Keep in mind as you shop for boat shoes that quality ones are not going to come cheaply. If you are willing to spend the money, though, they will last you for a number of seasons and even years without any significant deterioration in quality. Keep an eye out for name brand shoes to get the best quality. Keep in mind that not every company calls them boat shoes. Watch for boat shoes, topsiders, or even deck shoes.

Boat shoes are great not just for the deck of your boat. They are also a great way to get that sporty casual look. If you are going to get a new set of boat shoes, just make sure you try them on so that you find a good shoe that will take care of you and your feet.

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5 Ways to Improve Your Blog

Blog. It’s like getting the theme song from The Bridge on the River Kwai stuck inside your head. A blog can be your best friend, or your worst nightmare. If used in “moderation” a blog can be a benefit to your bottom line, but beware, blog are addictive. It’s easy to get caught up in your blog and lose focus on your core business goals, so here are 5 simple ways to make your blogging life easier and more successful.

So put down the proverbial blog crack pipe, and remember the blog is there to serve you, not the other way around!
Blogs (or Web Logs) aren’t new, but they have become a fast mover in the world of web design and search engine optimization. A blog is a website first and foremost, with a small twist. It usually has a neat user interface that anyone can publish their latest news, product updates, whimsical thoughts, technical specifications, customer service/FAQ information and more. You can use a blog for just about anything you can think of. The more creative you are the better.

There are plenty of low-cost or free ways to get started
blogging. WordPress, Blogger, Easy2Blog, B2Evolution and more are all free. I’m a WordPress guy myself because I dig plug-ins, but if you don’t know anything about programming I would suggest Blogger (Google) or Easy2Blog (easy as the name suggests).

The 5 Ways to Improve Blog Performance are more for those of you who have are using publishing software such as WordPress. So here we go (remember, a blog is a website).

Content

There are plenty of ways to get content for your blog. It’s best to keep it relative to your topic. EzineArticles and GoArticles are great places for free, syndicated articles for your blog. Just be cool about it and remember to cut and paste the text or code exactly as it is and give attribution to the writer (the author link).

Simply syndicating everyone else’s articles isn’t enough, you need to add your own viewpoints. Try and write one a day, even if it’s not 500 words or more. Be careful. It’s easy to become obsessed with adding content to your blog. Spend more time on adding content on the front end (when you’re building the original blog structure) and then simply commit yourself to 10 minutes a day writing at least one post for your blog.
It’s easy for a BLOG to become a BLOB that your reader’s will soon turn away from.

Categories

Set up and manage several different categories related to your “topic”. You can publish the same article into different categories. Example: if your blog is about Search Engine Optimization you may have 5 different categories (plus the main category). Your categories could be – On Page SEO, Off Page SEO, Link Building, Directory Submission, and Site Design. Not every article or post will be relative to each category, but some will overlap. Don’t go crazy and put every post in every category every time. You’ll lose readers and value.

Blog Search Engine Optimization
There are a series of tools/plug-ins that will help with search engine optimization for your blog. DagonDesign has a great plug-in for WordPress and it’s free and easy to install. Having clean URLs for your posts is extremely important. When you post an article about “Choosing Colors for Your Website” you don’t want your post URL to be http://www.blahblahblog.com/?=ID1234 . In WordPress, for example, you want to at least choose the built in selection “Date and Name based” (click “Options” then “Permalinks” in the Dashboard view”). If you feel comfortable and are a bit crafty you can create a custom permalink structure.

Submit your Blog to Blog Directories

In addition to the traditional directory submissions you would make with any website. Most of these directories require a link back to their directory. There are two ways to handle these links (1) create a new page called “links” or resources” and post the links there (make sure you use the HTML editor/button on the post page otherwise the link will show up as code and won’t count), or (2) put the link on your main page in the sidebar.

Keep in mind that the blog directories are for the most part human edited so it may take some time for them to confirm your link and blog content so be patient. Also, it’s a good idea if you’re setting up a separate links page to write down the URL of that page, the directories will ask you for the location of the backlink to their directory when you fill out the form.
Most of the general SEO principles for a regular website apply to blogs. Don’t forget to put a link to your main website and to your blogs main page in the footer of your blog (and tag it properly for maximum effect).

Blog Design

Almost every blog is designed using CSS (Cascading Style Sheets). CSS is a great tool for website design and especially blogging. It allows you to create new pages on the fly without redesigning each page. For WordPress (and Blogger, etc.) there are a ton of pre-designed, free templates, themes, skins, layouts (all the same thing) out there you can download, customize or use “as is”. Be a decent blogger and make sure you leave the backlink in the footer for the designer. If you don’t know anything about customizing blogs you can follow the link back to the original designer or the person who “ported” it to the blog format, they may be able to help you with customizing the blog for a couple hundred dollars. Matt at http://www.dagondesign.com/ can help you out here.

Calls to Action

Just like your website, your blog should have specific calls to action so that reader’s can interact with you. Whether it’s a simple “contact us” form mailer or a more elaborate ecommerce function, once you “got ’em” there, they need something to do. Again, Dagon Design has a cool form mailer plug-in that’s easy to add to your site. You may have to create a separate HTML page and link to it from your blog (put it in your header so it’s on each page) if you want to add a shopping cart.
These are just the first 5, stick around for more, or visit our blog at [http://blog-template-layout.com] and check out what’s new.

Remember, your blog is just an extension of you and your business, so give it some personality, define some goals and make some rules for your blog.

 

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Womens Prada Shoes and Mens Prada Shoes – High-Class Fashion For Stylish Women And Men

Womens Prada shoes and Mens Prada shoes can now be bought online for less than $300. For those of you who are looking for Prada shoes, that should be music to your ears. Womens and Mens Prada shoes are being sold on the Internet for fractions off the retail prices. How amazing is that? Cheap Prada shoes for sale online.

One of the best reasons to purchase Prada shoes is for the design and style of the shoes. These shoes are the epitome of high fashion. You will find more men wearing these luxurious shoes now-a-days than ever before. Due to the popularity of the shoes, women are also being seen wearing them more often than ever. These shoes have functionality, durability, and style all wrapped up into one. You can definitely wear these shoes from work to play. Go from a business meeting to a night out on the town. There are so many styles and designs of these shoes available to men, women and children.

The Womens Prada Mary Jane pump can be matched up to any outfit and can be worn with just about any dress or suit. These shoes can make an outfit look like a million bucks. Your best bet when wearing these shoes is to get them in black. You can match any outfit to these if worn in black.

Another great shoe for women is the Prada Open Toe pump. This shoe can be worn with any outfit that you are wearing. Dress up a plain pencil skirt or wear these shoes with your favorite sweater dress this fall season. Its fashionable style allows any woman to be able to carry off a look of sophistication and class.

The reason for buying designer shoes is not just to look good, but also to have style and comfort. If you need a shoe that will allow you to move from the office to dining in, the Mens Prada Lace-Up Oxford is the perfect shoe just for that. Even the slip-on boots for men are a top choice in fashion. Prada makes a great line of shoes that are worn by all types of men. You will see celebrities; to even the man next door wearing the Leather/Canvas sneakers. Wear these shoes with a comfortable pair of chinos or your favorite jeans.

The designer also designs briefcases and travel luggage for you men out there who want a great designer bag, but don’t want to look too flashy while carrying it. There is a very fashionable and manly looking Mens Messenger bag that can be used for work, travel or play. Who says designer handbags have to be just for women?

Look for these and many more fashionable and smart looking Womens and Mens Prada shoes online to save money and time shopping. You can surely go to the store and spend a pretty penny on the shoes of your choice. But, why do that when shopping online will keep you at home or the office and save you up to 40%-50% off of the store price.

When shopping for designer shoes, the difference in retail store shopping and online shopping is not only to save money, but to also save much needed time. Who wouldn’t appreciate that? Get your discount Prada online and save big.

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Use These 3 Tips to Boost Your ECommerce SEO

Use Relevant Keywords

In order for product information to be user-friendly to shoppers as well as search engines, a website should be easily found, read and understood in terms of its colors, measurements, sizes and prices, among other details. When its viewers come from different regions, it should have standard and/or metric measurements. The images of these products should match the physical items to make sure their color and size are accurate.

There are sellers who only display the prices of their products when these are added to the cart of users. Perhaps this is because they either have a special promotion or are trying to avail the minimum pricing of the advertising policy. However, even if hiding prices does not directly affect SEO, shoppers tend to leave at once when the product page does not show the pricing details. This can lead to a higher bounce rate, which will be discussed in the following section.

Design Thinking About Shoppers

A website and product page should be designed in such a way that will provide a great shopping experience. Granting that businesses offer the best products with the most reasonable products in their industry, if their website is difficult to search or navigate, shoppers can get frustration and leave.

Design is also an essential part of SEO. When search engines discover that a website has an exceptionally high bounce rate, wherein visitors leave as soon as they land on its web page, the site’s rankings will begin to plummet. A website that is designed well is able to lower bounce rates and let visitors browse a number of pages even though they do not easily find the information they need or want.

For an eCommerce website to become successful, it should be easy to find and navigate, have reasonable menus and navigation options that let visitors know the information they will see once they click a link. Images should only be used sparingly because loading them can take time, which can make shoppers impatient and hit the back button. In this regard, load time is also a ranking factor. Therefore, it is best to have web pages that load fast.

Do Not Add Cluttered or Complex URLs

Visitors are able to access a webpage on an online shop by means of an address, which is called URL. This includes a lot of information squeezed into a small space. It can contain product names, category name, types of files and/or actions such as “_blank” to allow users to open a new link in another window

Based on SEO standards, URLs should be possibly clear and easy to read, with keywords that are relevant to the text on the resulting page.

Search engines can obtain many, different pieces of information from a URL like lawnmowers for sale or offers of a green and gas-powered variety. At first glance, users should be able to see what a URL leads to. When they send the link to others, the recipient will see that the site is about lawnmowers and click to view the products. A complicated URL such as the first example could confuse people, who would not know where it would lead to.